Pull and Bear will open its first store in China on 27 May. And to celebrate, there will be a launch party at the Solana shopping mall in Beijing, with invitations for the press and customers. Under the name HELLO CHINA!, the event is based on two of the brand’s core values: music and art.

Art in its most “street” version via two graffiti artists AND-CHEN and SEVEN, both members of the ABS CREW, who will perform in the shop windows of the Solana store.

For their part, the electronic music group PET CONSPIRACY will be playing live, providing originality and imagination, while one of the most influential deejays in the capital, YOUDAI, will be in charge of making the audience dance to a mix of rock, jazz and electronica.

All those who attend will take home an exclusive XDYE LAZY BEAR as a memento. The adult toys have been designed as collector’s items and are destined to become cult objects on any shelf of worth.

If you would like to attend the party, all you have to do is go to www.pullandbear.com, download the invitation and arrive early as admission is limited and is on a first come first served basis. We have also created a mini-website for the occasion, to support the opening of the store in a market with great potential for growth.

The party´s gift: a XDYE LAZY BEAR