Pull and Bear will be opening its first Milan city centre store situated at 22, Via Torino on 23 May. To mark this event, on 23 and 24 May the store will be offering its customers special discounts, as well as some spectacular sounds and cocktails.

In true Pull and Bear style, celebrations to mark the store’s opening in the fashion capital of the world will run for two days: Friday 23 and Saturday 24 May. All those customers who fill the store to maximum capacity will be welcomed with music, tropical cocktails and 20% discounts off their purchases. Over these two days, acclaimed Rudeejay will be performing both days between 3 p.m. and 7 p.m., whilst Gerard Estadella, the face behind the www.icanteachyouhowtodoit.com phenomenon, will be there to photograph visitors to the store, ready to turn his delighted fans into celebrities for a day.